PROTECTING CALIFORNIANS’ PRIVACY RIGHTS — Mastering The California Consumer Privacy Act & The California Privacy Rights Act
R23 Law’s California Consumer Privacy Attorneys are here to help consumers navigate the complexities of the CCPA & CPRA.
The California Consumer Privacy Act (CCPA), enacted in 2018 and effective as of January 1, 2020, ushered in a new era of consumer data privacy. For the first time in the United States, residents were given the legal power to control how businesses collect, use, and share their personal information. Amplified by the subsequent California Privacy Rights Act (CPRA) amendments, which took effect on January 1, 2023, these laws provide an unprecedented level of transparency, control, and accountability.
In an age where data breaches and privacy violations dominate headlines, these laws are a critical safeguard for Californians. However, navigating these rights and the obligations imposed on businesses can be daunting.
At R23 Law, our California Consumer Privacy Lawyers are here to demystify these complex regulations.
We are equipped with extensive expertise in consumer protection law, dedicated to defending your rights and ensuring businesses adhere to the law.
Overview of Consumer Rights Under the CCPA & CPRA
The CCPA, as amended by the CPRA, provides California residents with several pivotal rights concerning their personal information:
1) Right to Know
Access to Information: Consumers can request that a business disclose the categories and specific pieces of personal information it has collected about them.
Sources of Collection: Individuals have the right to know the categories of sources from which their personal information is collected.
Business Purpose: Consumers can inquire about the business or commercial purpose for collecting, selling, or sharing their personal information.
Third-Party Disclosure: Individuals have the right to know the categories of third parties to whom their personal information is disclosed.
2) Right to Delete
Deletion Request: Consumers can request that a business delete personal information it has collected from them.
Exceptions: Businesses may deny deletion requests if the information is necessary to:
Complete a transaction or provide a service requested by the consumer.
Detect security incidents or protect against malicious activity.
Comply with a legal obligation.
3) Right to Opt-Out
Sale of Personal Information: Consumers have the right to direct a business that sells personal information to stop selling their information.
4) Right to Correct
Correction of Inaccurate Information: Consumers can request that a business correct inaccurate personal information maintained about them.
5) Right to Limit Use of Sensitive Personal Information
Definition: Sensitive personal information includes data such as Social Security numbers, financial account information, precise geolocation, racial or ethnic origin, and biometric information.
Limitation Request: Consumers can direct businesses to limit the use and disclosure of their sensitive personal information to that which is necessary to perform the services or provide the goods reasonably expected by an average consumer.
6) Right to Non-Discrimination
Prohibited Practices: This includes denying goods or services, charging different prices or rates, or providing a different level or quality of goods or services.
Data Breaches and Your Right to Take Legal Action
A significant provision of the CCPA allows consumers to sue businesses in the event of certain data breaches. If your personal information—such as Social Security numbers, financial data, or biometric information—is exposed due to inadequate security measures, you may be entitled to damages.
Victims of data breaches can seek up to $750 per incident in statutory damages or actual damages for financial losses. Before filing a lawsuit, consumers must give businesses a chance to rectify the violation.
R23 Law’s attorneys specialize in data breach cases, helping clients recover damages and ensuring accountability for negligent data handling.
Contact Us For Free Consultation Today!
R23 Law’s California Consumer Privacy Lawyers are here to help California consumers with data privacy violations, including data breaches.
Contact us today for a free attorney consultation!
