FROM DEEPFAKES TO REAL FRAUD — How AI Is Fueling Identity Theft

Artificial intelligence (AI) is transforming nearly every industry, from medicine to marketing. But while AI powers progress, it’s also enabling high-tech crime—specifically, identity theft.

If you’ve ever posted a video online or used your voice for biometric verification, you might be at risk. At R23 Law Consumer Protection Attorneys, we are seeing a sharp rise in AI-fueled scams. In this post, we break down how scammers use artificial intelligence to commit identity theft, what red flags to watch for, and what you can do to protect your digital footprint—and your finances.


🎙️ How Thieves Are Using AI to Clone You

It’s not science fiction anymore—criminals can use AI to recreate your voice, image, and even behaviors. Here’s how:

1. Voice Cloning Scams

Have a public TikTok or YouTube video? Scammers can use AI to replicate your voice. Victims report cases where family members received frantic calls from someone sounding just like their loved one, begging for money due to an “emergency.” The impersonation is so convincing that people pay before realizing it was a scam.

🔐 R23 Tip: Enable two-factor authentication (2FA) for all major accounts and avoid oversharing personal audio/video content publicly.

2. Deepfake Fraud

Deepfake technology uses AI to create lifelike but fake videos. Fraudsters can impersonate friends, bosses, or even government officials to manipulate victims into sharing sensitive information or transferring funds.

🧠 Did You Know? The FBI has issued warnings about criminals using deepfakes to apply for remote jobs or steal corporate data. It’s not just personal—businesses are also at risk.

🔍 Why This Is a Growing Problem in California

California’s tech-centric environment and large online population make it a hotspot for digital identity crimes. While state and federal laws such as the California Identity Theft Act and the Fair Credit Reporting Act (FCRA) offer legal protections, enforcement often requires swift action.

R23 Law’s identity theft team regularly assists clients in recovering stolen identities, disputing fraudulent credit accounts, and holding bad actors accountable.

🛡️ How You Can Protect Yourself Against AI-Driven Identity Theft

Here’s how to protect your digital identity in an age of algorithms and deepfakes:

  1. Limit Public Access to Your Personal Content: Make your social media accounts private and think twice before sharing voice or video clips publicly.

  2. Use Biometric Alternatives: Opt for multi-factor authentication methods that rely on physical tokens or device-based approvals instead of voice verification.

  3. Stay Informed: Regularly monitor consumer protection alerts from the Federal Trade Commission (FTC) and California’s Department of Justice.

  4. Check Your Credit Reports: Identity theft often shows up as unfamiliar accounts or credit inquiries. You’re entitled to free reports via AnnualCreditReport.com.

  5. Work with Experienced Legal Counsel: If you’ve already been targeted, don’t try to untangle it alone.


📞 Take Back Control

📍 Contact R23 Law’s California Identity Theft Victim Lawyers today for a free consultation.

Let us help you turn the tide—and take back your identity.


If artificial intelligence has been used against you in an identity theft scheme, now is the time to act.

〰️〰️

If artificial intelligence has been used against you in an identity theft scheme, now is the time to act. 〰️〰️

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