ENHANCING THE FUNNEL – Welcoming Michael McShane as R23 Law’s New Outside Marketing Director
R23 Law Welcomes Marketing Expert Michael McShane as Outside Marketing Director
We are thrilled to announce that marketing expert Michael McShane has joined R23 Law as our Outside Marketing Director, bringing with him a wealth of experience and a visionary approach to legal marketing. As R23 Law continues to expand our consumer protection services nationwide, Michael’s strategic insights will play a pivotal role in connecting our legal expertise with the clients who need us most.
R23 Law’s new Outside Marketing Director Michael McShane
About Michael McShane
Michael McShane, a distinguished marketing strategist and founder of the McShane Marketing Strategy Consultancy, has made an indelible mark in the marketing world through his innovative, data-driven strategies. Known for his ability to blend cutting-edge technology with human-centered marketing, Michael has successfully propelled national brands into new levels of visibility and client engagement. His professional philosophy centers around creating powerful marketing funnels that not only generate leads but foster trust and long-term relationships with clients.
A Proven Record of Success
Michael is no stranger to R23 Law. In 2024, he partnered with our team to lay the foundation for our initial marketing strategy. Collaborating closely with our founders, he helped to design Phase 1 of our marketing plan, which centered on positioning R23 Law as a leader in consumer finance litigation, especially for identity theft and credit dispute cases. Michael's strategic approach focused on several key areas:
Tailored Lead Generation: He developed a process for identifying and converting high-quality leads, which rapidly grew our litigation portfolio.
Content-Driven Authority Building: By emphasizing informative and empathetic content, he helped us become a trusted resource for victims of consumer fraud.
Data Analytics: Michael’s confidential data-tracking methodologies allowed us to continually optimize our marketing strategies and maximize our return on advertising investments.
His work helped transform R23 Law from a startup into a thriving legal practice with a reputation for excellence and client-first advocacy.
Education and Professional Background
Michael brings a deep reservoir of expertise in strategic marketing and business development. His educational journey began at Liverpool John Moores University, where he earned a Bachelor of Arts in Marketing and Media. Driven by a desire to elevate his marketing acumen, Michael went on to pursue an MBA in Marketing Strategy and Business Development at San Diego State University’s Fowler College of Business. His MBA experience was transformative, as he navigated the complexities of the COVID-19 pandemic, developing resilience and a sharper strategic focus. Guided by influential professors like Claudiu Dimofte and Miro Copic, Michael learned to adapt, innovate, and lead in challenging environments.
Professionally, Michael has a track record of delivering significant results for high-profile brands. Before joining R23 Law, he spearheaded marketing campaigns for global luxury and entertainment firms such as Hakkasan Group, Rhino Brands, and Andaz San Diego. In these roles, he managed multi-million-dollar budgets and implemented data-driven strategies that boosted brand visibility and drove customer engagement. His work not only solidified these brands as leaders in their sectors but also refined his ability to tailor marketing efforts to diverse and dynamic industries.
At R23 Law, Michael continues to apply his strategic insight, helping to develop marketing initiatives that drive measurable growth and reinforce the firm’s authority in California consumer protection law.
Outside of Work
Michael McShane’s passion isn’t limited to marketing; he’s also one of the most fervent supporters of Manchester United, a lifelong devotion that fuels his energy both on and off the job.
A proud fixture in the Stretford End at Old Trafford, Michael embodies the die-hard spirit of United fans worldwide. Whether cheering on his team from his home in California or making the pilgrimage to Salford for a match, his enthusiasm for the club is unmatched. Known among his friends as the go-to authority on all things Red Devils, he’s just as likely to break down a match’s tactical nuances as he is to lead a chant in a sea of fans.
Michael was born and raised in Ireland, hailing from a family of lawyers. He is also a life-long skier and grew up straight-lining the slopes of the Swiss Alps. Despite the fact that Michael’s workaholic nature leaves him little free time, he spends those moments with his surgeon wife and two french bulldog puppies.
Vision for the Future
Michael’s role as our Outside Marketing Director will involve scaling these strategies and introducing new, forward-thinking data-driven tactics to keep R23 Law at the forefront of California consumer protection law. He plans to harness emerging trends in legal marketing and deepen our engagement through robust SEO practices, social media campaigns, and partnerships that benefit our clients.
His commitment to ethical, compliant, and results-driven marketing aligns perfectly with R23 Law’s mission to deliver justice to consumers battling corporate misconduct. With his help, R23 Law aim to continue providing the highest quality legal representation while making our services accessible to those who need them most - consumers and victims of corporate misconduct both within California and throughout the United States.
Join Us in Welcoming Michael to R23 Law
We are excited to have Michael McShane officially on board and look forward to witnessing the extraordinary impact he will make.
His heritage in law, passion for consumer advocacy, and marketing innovation is exactly what R23 Law needs to propel our growth and reach new milestones.
